Alibaba Bolsters Livestream Retail with New CDN Tech Launch

<br /> Alibaba Bolsters Livestream Retail with New CDN Tech Launch – Power Retail

By Power Retail

| 09 Jun 2021

It’s clear that live streaming is no longer just a trend, that’s if Alibaba has anything to do with it.

The online giant has launched an e-commerce live stream solution to help merchants experience live and interactive channels. This aims to further personalise the online shopping experience, which has become an increasing demand as a result of the pandemic.

The platform itself is built with Alibaba’s content delivery networks (CDN) with over 2,800 nodes in more than 70 countries. This allows an uninterrupted single transfer between sellers, buyers and the nearest DCs. It is also using its own proprietary Narrowband HD™ transcoding technology, which improves the image quality of the live stream – its latency is roughly two seconds.

“As one of the leading providers and trusted partners in the global cloud market, technological innovation is at the heart of Alibaba Cloud’s long-term development,” shared Jeff Zhang, the President of Alibaba Cloud Intelligence. “Introducing new products and solutions and continuously enhancing product features helps us deliver on our promise to our global customers and partners. The acceleration of the digital transformation agenda and adoption of emerging technologies is particularly encouraging in Asia, motivating us to constantly improve our innovative and R&D capabilities to stay at the forefront of the industry.”

Read More: E-Commerce is “Inevitable and Irresistible” | Q&A with Maggie Zhou, MD of Alibaba Group ANZ

Live streaming has been an ongoing trend in China for many years, with Alibaba driving its success during its annual shopping festival event. “[A] phenomenon in China today is live streaming. It is even more popular than before. This year, also, many KOLs (key opinion leaders (i.e. influencers)) would do livestreaming to help promote the brand to consumers – and today, even the top KOLs would also invite movie stars to do the live streaming together with them,” shared Maggie Zhou, the Managing Director of Alibaba Group Australia and New Zealand.

“Even the Mayor of the Counties and the head of the village or farm, they are also doing live streaming to promote the specialities from their local areas. It’s very interesting to see how diverse and colourful livestreaming today in China. In Australia, live streaming is also becoming popular, because people are staying at home and many are turning to shopping as entertainment—or as we say at Alibaba: ‘shoppertainment’.”

From June 1st, the Tmall 618 Mid-year Shopping Festival has seen a major uplift of merchants using the Alibaba-driven live streaming technology. Sales generated from Taobao Live in its opening hour of the event “surpassed that of the entire first day in 2020.”

Like this story? Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

We’ll be in touch when this report is available.

Your query has been sent to the team at Power Retail who will get back to you as soon as possible.

Price:
Free

Our Basic listings appear below Premium listings and include:

Company name

Company URL

Contact telephone number / email

One category selection only

Self service for listing updates

REGISTER

Price:
$599/year

Our Premium listings dominate the Directory, and are easily discoverable by retailers searching for key solution providers.
Premium listings include:

Company logo

Detailed company description

Contact details

Up to more category selections

Self service for listing updates

More

REGISTER

[gravityform id=”11″ title=”false” description=”false” ajax=”true”]

<div class=”gf_browser_chrome gform_wrapper fix-om-styling_wrapper” id=’gform_wrapper_11′ ><div id=’gf_11′ class=”gform_anchor” tabindex=’-1′></div><form method=’post’ enctype=”multipart/form-data” target=”gform_ajax_frame_11″ id=’gform_11′ class=”fix-om-styling” action=’/multichannel/alibaba-bolsters-livestream-retail-with-new-cdn-tech-launch/#gf_11′>
<div class=”gform_body”><ul id=’gform_fields_11′ class=”gform_fields top_label form_sublabel_below description_below”><li id=’field_11_2′ class=”gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible” ><label class=”gfield_label” for=”input_11_2″ >Email Address<span class=”gfield_required”>*</span></label><div class=”ginput_container ginput_container_email”>
<input name=”input_2″ id=’input_11_2′ type=”text” value=”” class=”large” placeholder=”Email” aria-required=”true” aria-invalid=”false” />
</div></li><li id=’field_11_3′ class=”gfield gfield_contains_required field_sublabel_hidden_label field_description_below hidden_label gfield_visibility_visible” ><label class=”gfield_label gfield_label_before_complex” >Name<span class=”gfield_required”>*</span></label><div class=”ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name” id=’input_11_3′>

<span id=’input_11_3_3_container’ class=”name_first” >
<input type=”text” name=”input_3.3″ id=’input_11_3_3′ value=”” aria-label=”First name” aria-required=”true” aria-invalid=”false” placeholder=”First Name”/>
<label for=”input_11_3_3″ class=”hidden_sub_label screen-reader-text”>First</label>
</span>

<span id=’input_11_3_6_container’ class=”name_last” >
<input type=”text” name=”input_3.6″ id=’input_11_3_6′ value=”” aria-label=”Last name” aria-required=”true” aria-invalid=”false” placeholder=”Last Name”/>
<label for=”input_11_3_6″ class=”hidden_sub_label screen-reader-text”>Last</label>
</span>

</div></li><li id=’field_11_5′ class=”gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible” ><label class=”gfield_label” for=”input_11_5″ >Company / Organisation<span class=”gfield_required”>*</span></label><div class=”ginput_container ginput_container_text”><input name=”input_5″ id=’input_11_5′ type=”text” value=”” class=”large” placeholder=”Company” aria-required=”true” aria-invalid=”false” /></div></li><li id=’field_11_6′ class=”gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible” ><input name=”input_6″ id=’input_11_6′ type=”hidden” class=”gform_hidden” aria-invalid=”false” value=”NOT PROVIDED” /></li><li id=’field_11_7′ class=”gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible” ><input name=”input_7″ id=’input_11_7′ type=”hidden” class=”gform_hidden” aria-invalid=”false” value=”NOT PROVIDED” /></li><li id=’field_11_8′ class=”gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible” ><input name=”input_8″ id=’input_11_8′ type=”hidden” class=”gform_hidden” aria-invalid=”false” value=”NOT PROVIDED” /></li><li id=’field_11_9′ class=”gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible” ><label class=”gfield_label” for=”input_11_9″ >Comments</label><div class=”ginput_container”><input name=”input_9″ id=’input_11_9′ type=”text” value=”” /></div><div class=”gfield_description” id=’gfield_description_11_9′>This field is for validation purposes and should be left unchanged.</div></li>
</ul></div>
<div class=”gform_footer top_label”> <button type=”submit” class=”button-3″ id=”gform_submit_button_11″>SUBSCRIBE</button> <input type=”hidden” name=”gform_ajax” value=”form_id=11&title=&description=&tabindex=0″ />
<input type=”hidden” class=”gform_hidden” name=”is_submit_11″ value=”1″ />
<input type=”hidden” class=”gform_hidden” name=”gform_submit” value=”11″ />

<input type=”hidden” class=”gform_hidden” name=”gform_unique_id” value=”” />
<input type=”hidden” class=”gform_hidden” name=”state_11″ value=”WyJbXSIsIjRjNDYzMzMwNzM3OTFjM2ZlOGZhNjY2ZDA4ZDVlMDcyIl0=” />
<input type=”hidden” class=”gform_hidden” name=”gform_target_page_number_11″ id=’gform_target_page_number_11′ value=”0″ />
<input type=”hidden” class=”gform_hidden” name=”gform_source_page_number_11″ id=’gform_source_page_number_11′ value=”1″ />
<input type=”hidden” name=”gform_field_values” value=”” />

</div>
</form>
</div>
<iframe style=”display:none;width:0px;height:0px;” src=”https://powerretail.com.au/multichannel/alibaba-bolsters-livestream-retail-with-new-cdn-tech-launch/about:blank” name=”gform_ajax_frame_11″ id=’gform_ajax_frame_11′ title=”This iframe contains the logic required to handle Ajax powered Gravity Forms.”></iframe>
<script type=”text/javascript”>jQuery(document).ready(function($){gformInitSpinner( 11, ‘https://mlo34ofws4g4.i.optimole.com/T4zpr1M-5qCJrEGy/w:auto/h:auto/q:auto/https://powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.gif’ );jQuery(‘#gform_ajax_frame_11’).on(‘load’,function(){var contents = jQuery(this).contents().find(‘*’).html();var is_postback = contents.indexOf(‘GF_AJAX_POSTBACK’) >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find(‘#gform_wrapper_11’);var is_confirmation = jQuery(this).contents().find(‘#gform_confirmation_wrapper_11’).length > 0;var is_redirect = contents.indexOf(‘gformRedirect(){‘) >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery(‘html’).css(‘margin-top’), 10) + parseInt(jQuery(‘body’).css(‘margin-top’), 10) + 100;if(is_form){jQuery(‘#gform_wrapper_11’).html(form_content.html());if(form_content.hasClass(‘gform_validation_error’)){jQuery(‘#gform_wrapper_11’).addClass(‘gform_validation_error’);} else {jQuery(‘#gform_wrapper_11’).removeClass(‘gform_validation_error’);}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery(‘#gform_wrapper_11’).offset().top – mt); }, 50 );if(window[‘gformInitDatepicker’]) {gformInitDatepicker();}if(window[‘gformInitPriceFields’]) {gformInitPriceFields();}var current_page = jQuery(‘#gform_source_page_number_11’).val();gformInitSpinner( 11, ‘https://mlo34ofws4g4.i.optimole.com/T4zpr1M-5qCJrEGy/w:auto/h:auto/q:auto/https://powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.gif’ );jQuery(document).trigger(‘gform_page_loaded’, [11, current_page]);window[‘gf_submitting_11’] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find(‘.GF_AJAX_POSTBACK’).html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery(‘#gform_wrapper_11’).replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery(‘#gf_11’).offset().top – mt);jQuery(document).trigger(‘gform_confirmation_loaded’, [11]);window[‘gf_submitting_11’] = false;}, 50);}else{jQuery(‘#gform_11’).append(contents);if(window[‘gformRedirect’]) {gformRedirect();}}jQuery(document).trigger(‘gform_post_render’, [11, current_page]);} );} );</script><script type=”text/javascript”> jQuery(document).bind(‘gform_post_render’, function(event, formId, currentPage){if(formId == 11) {if(typeof Placeholders != ‘undefined’){
Placeholders.enable();
}} } );jQuery(document).bind(‘gform_post_conditional_logic’, function(event, formId, fields, isInit){} );</script><script type=”text/javascript”> jQuery(document).ready(function(){jQuery(document).trigger(‘gform_post_render’, [11, 1]) } ); </script>